Heritage, sustainability, and fashion’s future—Priya Ahluwalia stitches them together with
visionary flair.
The Story Behind the Seam
In a world teeming with fast fashion, Priya Ahluwalia’s designs are anything but fleeting. The
London-born designer, whose work marries Nigerian and Indian influences with a bold, sustainable
ethos, has carved a niche that feels both deeply personal and universally resonant. Ahluwalia’s
eponymous brand has been lauded for its storytelling—each garment speaks to cultural heritage,
community, and a fierce commitment to environmental responsibility.
When asked how her background shapes her work, Ahluwalia smiles knowingly. “I’m a product of
two incredibly rich cultures, and I wanted my clothes to reflect that complexity,” she says. Her
signature use of deadstock fabrics and vintage textiles not only champions sustainability but also
reclaims stories from discarded materials, weaving them into new narratives.
A Fresh Take on Tradition
Ahluwalia’s collections feel like a conversation between the past and the present. From bold prints
reminiscent of West African Ankara to silhouettes inspired by Indian tailoring, her pieces pay
homage without feeling derivative. “It’s about respect,” she explains. “I want to celebrate these
traditions while interpreting them through a contemporary lens.”
Her menswear collections, in particular, have drawn praise for their refreshing approach to
masculinity. Relaxed cuts, vibrant hues, and playful textures challenge the conventions of what
men’s fashion should look like. Celebrities like Kendrick Lamar and Jorja Smith have become loyal
fans, often spotted wearing her designs on stage and in editorials.
A Future Woven with Purpose
Ahluwalia’s vision extends far beyond the runway. She recently launched the Circulate initiative, a
digital platform designed to amplify Black and Brown voices in the fashion industry. “Fashion has the
power to inspire change,” she says firmly. “But only if we use it responsibly.”
As she looks ahead, Ahluwalia is focused on expanding her brand’s reach while staying true to its
ethos. “I don’t want to grow for the sake of growth,” she says. “Every decision has to feel intentional.”
Stitching the Final Word
Priya Ahluwalia isn’t just designing clothes—she’s crafting a movement. With her fearless vision and
unwavering principles, she’s proving that style and substance aren’t mutually exclusive. As she puts
it, “Why create something disposable when you can make something unforgettable?”
